ISIZATHU was the world's first award-winning radio-WhatsApp drama. Created in partnership with Carling Black Label's NPO initiative #NOEXCUSE. Funds generated were directed to LifeLine and Father A Nation, their community outreach affiliates.
Anyone can have a child, but it takes true character to raise one. This real-life activation was set up to surprise "fathers" who expected an ordinary day at the movies but were rewarded with a unique Father's Day tribute from their loved ones.
The Carling Black Label Cup has been South Africa's most anticipated derby for over a decade. But COVID lockdown restrictions meant empty stadiums and intermittent alcohol bans. This campaign used Facebook and Instagram to deliver personalised content to younger fans, over and above traditional TV, SMS, and USSD platforms. Transforming couch commentators into coaches.
