Thailand is afflicted with a two-fold crisis, i.e.: one of the highest burn fatality rates in South East Asia and the region's lowest number of skin donations. To give more burn survivors a fighting chance, Vaseline made an unlikely alliance. We partnered with Thailand's top gamers who, like Vaseline, know the importance of Skin. Within a month of its launch, our “Skins for Skin” campaign boosted the likelihood of donations by 17%, potentially creating over 2 million new skin donors in Thailand.
