To launch the new category-defying T-Roc, Volkswagen celebrated the spirit of defiance that lives within us all. Embodying this drive, are six unstoppable individuals who were born to break conventions. From South Africa’s first black female combat pilot to a trailblazing ballerina who rewrote history. Every aspect of #TheDriveToDefy focusses on people who dare to take up space.
Kitty Phetla's Story of Defiance. Long-form content film. #TheDriveToDefy
Major Mandisa Mfeka's Story of Defiance. Long-form content film. #TheDriveToDefy
This is the story of Kuda Vazhure, who left Zimbabwe to follow his dream of becoming a Stunt / Precision Driver. Social film 1 of 6 as part of the #DrivetoDefy campaign. #TheDriveToDefy
The Golf GTI is known for its power, presence, and unmistakable “Vrrrr Pha” sound. Our campaign captures the power and speed of Volkswagen's GTI through playful slow-mo storytelling. Feat. a pilot of Edith Piaf’s “No regrets” in isiXhosa, performed by Nonku Phiri.
The Power of Vrrr Pha rekindled a country's love for its iconic hot-hatch in the most charming, unexpected way.
